Two new uses of Twitter — one smart marketing, one pure fun

After Comcast’s recent embarrassment of a hilarious YouTube video documenting a cable installation worker sleeping on the job, they’ve realized that good social media management equals good reputation management. That’s my take on why they’ve hired a customer service person to monitor Twitter for consumer complaints.

It almost convinces you that Twitter is more than just a toy.


Check out Twistori, a brilliant Twitter-fueled demonstration of current social zeitgeist. Perhaps this Comcast customer service person should just troll the site’s I Hate feed for mentions of his employer.

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.