Two new uses of Twitter — one smart marketing, one pure fun

After Comcast’s recent embarrassment of a hilarious YouTube video documenting a cable installation worker sleeping on the job, they’ve realized that good social media management equals good reputation management. That’s my take on why they’ve hired a customer service person to monitor Twitter for consumer complaints.

It almost convinces you that Twitter is more than just a toy.


Check out Twistori, a brilliant Twitter-fueled demonstration of current social zeitgeist. Perhaps this Comcast customer service person should just troll the site’s I Hate feed for mentions of his employer.