Jeff Larche is the business site of digital marketing consultant Jeff Larche, including 15 years of his thought leadership covering the ever-expanding topic of marketing technology.

Jeff has worked at some of the world’s largest digital agencies to design, build and operate customer analytics and personalization systems for clients of all sizes.

    • Marketing Analytics
    • Customer Testing and Personalization
    • Insight Generation
    • Integration of Customer and Prospect Data with AdTech (DMP)
    • Integration of Customer Data with Campaign Management Systems
    • Digital Marketing Strategy and Direct Response Advertising

Jeff has a proficiency in tying together marketing systems through data connectors, mobile app SDKs and tag management.

He has a strong track record in fostering digital transformation within some of the world’s largest enterprises, and possesses a mastery of Adobe Analytics, Adobe Target, Adobe Launch and their integrations within Adobe Audience Manager, as well as Adobe Campaign and major content management systems.

He also has expertise in Tealium’s tag management system, and especially its Customer Data Platform (CDP), AudienceStream.