Skip to content

Exploring Marketing Technology

All opinions are my own

  • Endorsements
  • Jeff Larche

Tag: twistori

Posted on May 2, 2008May 22, 2008

Two new uses of Twitter — one smart marketing, one pure fun

After Comcast’s recent embarrassment of a hilarious YouTube video documenting a cable installation worker sleeping on the job, they’ve realized that good social media management equals good reputation management. That’s my take on why they’ve hired a customer service person to monitor Twitter for consumer complaints.

It almost convinces you that Twitter is more than just a toy.

Naaaah.

Check out Twistori, a brilliant Twitter-fueled demonstration of current social zeitgeist. Perhaps this Comcast customer service person should just troll the site’s I Hate feed for mentions of his employer.

  • “If AEP is so wonderful, why aren’t we seeing any value?”
  • Why I love Adobe’s Content Supply Chain solution (and you should too!)
  • Going to Adobe Summit? Here’s one reason I’d love to connect with you there
  • VR for the ultra-rich classical music fan
  • Three lessons from my 15 years on Twitter
  • All experiments should end with a bang
  • Adobe to buy Workfront: A big win for marketing throughput
  • Apollo was the god of prophecy. His namesake is a digital insights time machine
  • Smart business decisions come from simplifying problems. Bars can help!
  • Why isn’t the Disaffection Index (DI) more popular with campaign marketers?
Proudly powered by WordPress