How to get non-Twitter users to tweet

You’d think it would be impossible to get those who haven’t signed up for Twitter to get hooked on the immediacy and community of “tweeting.” You’d be wrong. Just now I wanted to watch the statistics while I had the USA – Canada Olympic Gold Hockey Game on the television. I logged into the official …

Thriving in a hashtag economy

A question about using social media arose this morning — one that I only had time to half-answer. I was on a panel at a Milwaukee Social Media Breakfast (#SMBmke). The question (to paraphrase): “I don’t sell a sexy product. I’m a business that sells to other businesses something that they need. But they don’t …

Ambient awareness is to humans what coconut shells are to an octopus

Eleven months  to the day after David Pogue of the New York Times posted on being a newbie in the “Twitterverse,” I think his piece is still one of the best introductions to the platform. Here’s a sample: I’ll admit that, for the longest time, I was exasperated by the Twitter hype. Like the world …

Newer, smaller businesses are adopting Twitter as a channel

The joke is grim but makes its point. Two hunters are relaxing around the campfire before heading to their tents for the night. An angry grizzly bear charges out of the woods at them. One of hunters leaps up and immediately begins running away, still in his bare feet. The other takes a moment to …

Measure clicks and ROI from Twitter posts

A week ago I was a co-speaker at a C2 Five Dollar Friday event. One of the last items I touched upon was how to measure traffic that comes from Twitter and other social media posts. I promised the group that I’d document the process. Note: Get news on my expanded web design ROI workshops, …