Apollo was the god of prophecy. His namesake is a digital insights time machine

Adam Greco has been doing digital analytics implementations since before Adobe bought Omniture (now Adobe Analytics). I go back nearly that far, and have religiously studied his blog posts on the topic. He’s saved me hours of work. So I was thrilled to talk to him the other day about a new product category invented …

How to lie with data visualizations, Part 2

This is a follow-up to my post from last month. In that Part 1, I wrote about how shifting the ranges for heat maps and starting bar charts at numbers greater than zero can deceive. In this installment, I want to introduce you to the greatest source of lies in data visualization: Cognitive biases of …

Build a Google Analytics campaign spreadsheet that also crafts the links!

Dorcas Alexander wrote on the Luna Metrics blog recently about an important and often-overlooked topic: Organizing the campaign information you can gather in Google Analytics. I’m following up here with a way to document your campaigns. This method also solves the problem of constructing the special URLs used to create those campaigns in the first …

Excellent Analytics 1.1.5 Update Announced

If you’ve been following my web analytics work, you know that I’m a major fan of Excellent Analytics. I have news. There has been a major (and much-needed, considering the changes by Google Analytics API), of their terrific Excel Add-on. Here are a few of the improvements and additions, as listed in the announcement of …

Using Google Analytics’ New Report Dashboard

My work with Accenture has meant this blog has been silent since I joined. I’m loving my work there, by the way. But as for the central focus of this blog, I’ve been continuing to have fun in my off hours with web marketing analytics, especially using Google Analytics. If you use this app, you …