Today Google does a cannonball into the social networking pool

Three weeks ago, on a lark, I registered the domain name RumSocko.com. But until just now, I wasn’t entirely sure what I was going to do with it. Then, just moments ago, I learned that Google has entered the social network arena in a way that only a market behemoth can. Friend Connect will allow …

Two new uses of Twitter — one smart marketing, one pure fun

After Comcast’s recent embarrassment of a hilarious YouTube video documenting a cable installation worker sleeping on the job, they’ve realized that good social media management equals good reputation management. That’s my take on why they’ve hired a customer service person to monitor Twitter for consumer complaints. It almost convinces you that Twitter is more than …

Real world lessons in social media marketing (SMM)

There are many conferences in a year I wish I could attend, but few lately seem as valuable as the latest Search Media Expo (SMX). (Don’t you agree, Erin?). Then sometimes you get lucky, and stumble across a fellow student’s “really good notes” from the “lecture” you missed. Take for example a post on social …