Start the new year right by resolving to better track the return on investment (ROI) of your web site. I’ve been hard at work with Milwaukee’s C2, planning my upcoming digital ROI workshops in Milwaukee and Madison. Here is the information as it is posted on the C2 site:
These half-day seminars are designed to expand your understanding and broaden your capabilities and confidence. You’ll work smarter, faster, stronger!
Each 3-hour seminar will be offered in Milwaukee and Madison.
Please click the date to register
Digital Content Development and Delivery That Maximizes ROI
Presented by Jeff Larche, Digital Solid
Measurement, benchmarking, comparative analysis and revision of content to best generate desired results can be a complex series of steps, each with its own challenges. Jeff will show participants best practices for workflow management around digital content development and delivery that will maximize your return on your investment of time and resources.
Realizing Results Demands Real Measurement: AIDA
Presented by Jeff Larche, Digital Solid
Jeff takes a deep dive into web page analytics to show participants specific measurement tools/methodologies designed to measure the sales cycle effectiveness of each page using metrics around AIDA: Attention, Interest, Decision and Action.
These workshops are unique in the area and are reasonably priced, so they should fill up fast. I suggest you register right away.
They should also be a lot of fun. I hope to see you there!
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