Online eye contact triggers altruism

This week I presented my C2 training course, Web Design & Content that Delivers ROI, at Proven Direct. One technique I discussed was the uncanny ability of a type of online graphic to attract attention (as measured by eye scan heatmaps) and move people to action. A lot of ads have used this technique, either …

Brought exclusively to Milwaukee and Madison: Improve how you measure your site’s ROI

Start the new year right by resolving to better track the return on investment (ROI) of your web site. I’ve been hard at work with Milwaukee’s C2, planning my upcoming digital ROI workshops in Milwaukee and Madison. Here is the information as it is posted on the C2 site: These half-day seminars are designed to …