Brought exclusively to Milwaukee and Madison: Improve how you measure your site’s ROI

Start the new year right by resolving to better track the return on investment (ROI) of your web site. I’ve been hard at work with Milwaukee’s C2, planning my upcoming digital ROI workshops in Milwaukee and Madison. Here is the information as it is posted on the C2 site: These half-day seminars are designed to …

Nearly 3 out of every 5 web users prefer sites with peer-written reviews

This morning I spoke to the annual conference of the Wisconsin Innkeepers Association in Madison, about social networks and the hospitality business. There was a lot to cover, but rating sites figured prominently. A key question: How much do they matter in purchase behavior? My sources say quite a bit. According to research done by …

You betcha! Wisconsin ranks high in Agreeableness, Extraversion

Many of my clients are from outside the Midwest. I’ve always thought they chose us over other marketing technology firms because the home of Laverne and Shirley is thought of as hard-working. Turns out, they just like that Wisconsinites are push-overs. According to research reported in the Wall Street Journal, Wisconsin rates high for both …