Tonight only, at a theater near you: the podcast innovators of Rifftrax

Anyone who has followed this blog long enough knows that I am fascinated by how entrepreneurs have attempted to make money with podcasts. For a moment, forget about news publishers, or those focused on b-to-b lead generation or working on a non-profit model like NPR. I’m talking about pay for product — and your product is a podcast. I’d even eliminate Audible.com — the spoken word bookseller — from my list, because they sell their content by subscription instead of purchase by the podcast.

I found one business a few years ago that fits my rigid, purely retail requirements. They sell what has to be one of the most novel applications of a podcast. Rifftrax started their business by selling podcasts that only have value when listened to while watching a movie.

The company has since morphed and grown. I now see that Rifftrax is testing live events “rebroadcast” in movie theaters. Below is an ad for a screening that’s taking place all over the country, tonight, of what I’m sure is a very funny version of the world’s worst film: Ed Wood’s Plan 9 From Outer Space.

Rifftrax at a theater near you!

I will be intrigued to see how this national screening takes hold. When I went into the site of NCM Fathom, their apparent partner in this event, I saw that a good dozen theaters within the Metro Milwaukee area are showing the film. If any of my readers attend the event, contact me or leave a comment. I’ll be intrigued to learn how it went, and if this may be the first instance where a podcast business has spawned a theatrical film series.

Full disclosure: When I wrote my first blog about Rifftrax, they sent me a $10 eCoupon to encourage me to select a podcast or two for a Rifftrax party I was throwing. I paid for the download instead and gave away the gift as a prize in a subsequent reader contest.

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.