Netflix and Amazon customers are zooming past an inflection point

An inflection point is a term from calculus. It’s a place where a charted curve changes direction. Inflection points make interesting charts. They can also be harrowing for passengers zooming along the curve, hanging on for dear life. Just ask today’s struggling newspapers, publishing houses and record labels. Many would tell you that passing an …

Thriving in a hashtag economy

A question about using social media arose this morning — one that I only had time to half-answer. I was on a panel at a Milwaukee Social Media Breakfast (#SMBmke). The question (to paraphrase): “I don’t sell a sexy product. I’m a business that sells to other businesses something that they need. But they don’t …

Tonight only, at a theater near you: the podcast innovators of Rifftrax

Anyone who has followed this blog long enough knows that I am fascinated by how entrepreneurs have attempted to make money with podcasts. For a moment, forget about news publishers, or those focused on b-to-b lead generation or working on a non-profit model like NPR. I’m talking about pay for product — and your product …

Watching Twitter sell things like pizza and beer

Most online marketers recognize Twitter’s power to connect people. This virtual network is great for many B2B marketing types. In some ways Twitter — and microblogging in general — is the new Power To Get In. But what about driving consumer business? And here I’m not talking about ephemeral branding. I’m talking about getting people …

Social Media 101: Get your feet wet with Facebook

This morning I was part of a panel discussion, talking to the Greater Milwaukee Committee’s Insider Breakfast, held at The University Club. The topic was social media. One of the questions from the audience was (to paraphrase), “I know of MySpace, Facebook, LinkedIn, Twitter, etc., but the only one I am a member of is …