CareerBuilder’s plans for grabbing and keeping Sunday’s Superbowl viewers

Like millions of other Americans, I try to catch the Superbowl every year. But I’m a marketer, so my priorities are warped. With DVR remote in hand, I often time-delay the event by 45 minutes at the outset. This is so I can fast-forward through the often painfully one-sided game (and yes, Ron, your Pats will cream the Giants), and focus on the commercials. Laptop at the ready, I hop from one web address advertised to another, seeing the latest trends in corporate integrated marketing. Less strenuous than birding or trainspotting but just as geeky, I chalk the task up to research. But with this research, drinking pale ale is mandatory.

This year CareerBuilder is whetting my thirst for — ahem — knowledge with teaser emails. As usual, they are using the spendy ad space to kick off their annual ad campaign. Something tells me there will be a cool viral microsite to go along with it, to keep the $3 million (which is the reported cost of one of this year’s 30-second Superbowl ad slots) working throughout the year. Here’s their email to me:

CareerBuilder Email From Tuesday

Notice that I turned off the graphics to help you focus on the content. Kudos to CareerBuilder for constructing an email that “looks good naked.”

I’ll see you online, CareerBuilder!

2 thoughts on “CareerBuilder’s plans for grabbing and keeping Sunday’s Superbowl viewers”

  1. Is Superbowl Sunday the new May 1st?

    Last year I didn’t watch the game or the ads. I later saw the ads that mattered on youtube. I think this year I may do the same.

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