Digital Solid: Marketing Technology ROI

Make sure your mass emails look good naked

July 18th, 2007

My Gmail account is set so I don’t see images embedded in emails unless I choose to, on a case-by-case basis. I just received another email today from the company that sent the one below. In both cases, I had no idea who was sending it to me, unless I remembered what company is behind the Goldpoints Plus continuity program I subscribed to ages ago (fat chance!). Can you tell me who this is? This is a screen capture of the first one I received.

And here is what that same email revealed once I turned on the images:

The moral of the story: Place ALT text behind an image, and use other devices such as clear text headlines, to identify who you are and what you offer. Otherwise, those who view your email au naturale will more often than not hit delete before investigating further.

Entry Filed under: Email Marketing