CareerBuilder’s plans for grabbing and keeping Sunday’s Superbowl viewers

Like millions of other Americans, I try to catch the Superbowl every year. But I’m a marketer, so my priorities are warped. With DVR remote in hand, I often time-delay the event by 45 minutes at the outset. This is so I can fast-forward through the often painfully one-sided game (and yes, Ron, your Pats …

“They all laughed when I said I’d use this headline …”

“– but then it began to work!” For those of you who have made a study of ad writing, you’ll recognize the name John Caples. His work continues to be extensively studied and copied. Not too shabby for someone whose seminal book, Tested Advertising Methods, was written almost 80 years ago! How often is his …