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Social networks for business verticals are less-known benefactors of OpenSocial

November 12, 2007

The OpenSocial alliance among a variety of consumer social network sites (SNSs) — most notably MySpace — is designed to allow marketers to leverage as never before the word-of-mouth strength of a social graph. This story about the less-known business vertical SNSs (such as those catering to physicians and telecom professionals), reminds me of this exciting reality:

Any b-to-b site with an active community and the flexibility of adopting OpenSocial can reap the same benefits.

Below is Google’s somewhat dorky video explaining the OpenSocial API.

Also, here’s a terrific explanation of what a social graph is, why marketers should care, and what they should do with the sites they manage in light of this information.


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Posted in Long Tail, Social Networks, Web Marketing | 1 Comment »

One Comment to “Social networks for business verticals are less-known benefactors of OpenSocial”

  1. Digital Solid: Marketing Technology ROI » ProjectStars CEO describes how this new site blends job board with social networking Says:

    […] Are you optimistic about future tie-ins with other social networks through OpenSocial? How is this work […]

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