Add the latest JCMC to your towering reading pile

We’ve all got far more to read than time to read it, right? So you’re going to hate me for telling you this, but if you care about communication and technology, you should be tracking the Journal of Computer-Mediated Communication. Especially this latest issue, whose “special theme” is social network sites. Of particular relevance to …

Social networks for business verticals are less-known benefactors of OpenSocial

The OpenSocial alliance among a variety of consumer social network sites (SNSs) — most notably MySpace — is designed to allow marketers to leverage as never before the word-of-mouth strength of a social graph. This story about the less-known business vertical SNSs (such as those catering to physicians and telecom professionals), reminds me of this …