Why I joined Accenture

If you’ve been wondering why I’ve been so silent lately, it’s because I’ve been in the midst of a major career move. Those of you who know me well are used to my willingness to dive into something and master it. I’d like to think there has been a pattern to it all — that there’s a method to my madness.

To explain how my 20-plus year career has led me to find Accenture (and them to find me!) I’ve put together this video. Enjoy!

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.

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