Why I joined Accenture

If you’ve been wondering why I’ve been so silent lately, it’s because I’ve been in the midst of a major career move. Those of you who know me well are used to my willingness to dive into something and master it. I’d like to think there has been a pattern to it all — that …

Obama to revive fireside chats for a Web 2.0 world

Today Change.gov announced that President-elect Obama will likely be giving weekly YouTube speeches, similar to the weekly radio White House addresses of the recent past, and, more tellingly, the radio-based fireside chats that FDR used so effectively to inform and comfort Depression Era listeners. In the early summer, during Online Community Month, I discussed how …

Wii ad on YouTube literally thinks outside the box

As anyone who is reading the headlines will agree, this has been a harrowing week. Here’s something to put a smile on your face, first passed along to me by David Berkowitz. Watch this YouTube ad for a Wii game all the way through. You’ll agree its creators really did think outside the box. Like …

Andy Sernovitz provides disarmingly love-filled advice to a b-to-b crowd

I’ve wanted to see Andy Sernovitz speak for several years. This Milwaukee-boy-made-good is the author of Word of Mouth Marketing: How Smart Companies Get People Talking. He’s a terrific dose of inspiration for any marketer facing the terrifying prospect of helping a brand “go viral.” Today he provided that inspiration — along with some excellent …

Viral campaigns more frequently relying on pre-existing buzz

Legend has it that in 1936, Lana Turner was playing hooky from Hollywood High School when she was discovered by a film studio executive. She was sipping soda in a local drugstore. Almost immediately, Turner became a star. Social media sites such as YouTube are becoming today’s soda fountain. For example, take the lastest “discovery” …