Why I joined Accenture

If you’ve been wondering why I’ve been so silent lately, it’s because I’ve been in the midst of a major career move. Those of you who know me well are used to my willingness to dive into something and master it. I’d like to think there has been a pattern to it all — that …

7 Types of Backlinks For Better Search Ranking

In the internet before Google, Yahoo was the leading search engine. To be more precise, Yahoo was a web directory. That’s an important distinction, because it meant ranking high in Yahoo (back then) required a single editor’s effort. Yahoo editors approved or overrode recommendations for how sites might be categorized in their directory. This was …

iPhone voice recognition app presages a new mobile interface

A newly-launched iPhone application allows Google searches through voice alone. This brings us closer to when non-computing types can work and play in a Web 2.0 world. Imagine: If this future comes to pass, productivity increases in many industries would be huge. More significant to us marketers, large swaths of the workforce will no longer …

New Wikipedia crawler provides powerful semantic search

As recently as May, the online press was calling the technology behind Powerset a possible “Google-killer,” as well as an acquisition shoo-in. In June Microsoft proved the second prediction when they bought Powerset for roughly $100 million. Microsoft acquired, at the very least, a fascinating toy. Here’s a video showing the power of this company’s …

Google gets out the vote on Adwords dashboard

If you didn’t know there was an election tomorrow (yeah, right!), Google wishes to remind you. Amidst typical alerts on its Adwords dashboard to adjust your bids or review your budgets, they’ve posted the following: This has to be a first for the company — and for that matter any ad network — to provide …