Wish you had a map to the social media landscape? Here you go

This post, describing what the social media ecosystem looks like today, offers some excellent insights. Kudos to Fred Cavassa … brought to my attention by way of Jennifer Van Grove‘s “favorited Flickr” images, by way of her FriendFeed. Got that? If you’re unsure, Fred’s map may help:

Social Media Landscape

In Fred’s post, he defines these social media categories as follows:

  • Publication tools with blogs ( Typepad, Blogger, etc.), wikis ( Wikipedia, Wikia, Wetpaint, etc.) and citizen journalism portals ( Digg, Newsvine, etc.)
  • Sharing tools for videos ( YouTube, etc.), pictures ( FlickR, etc.), links ( del.icio.us, Ma.gnolia, etc.), music ( Last.fm, iLike, etc.), slideshows ( Slideshare), products reviews ( Crowdstorm, Stylehive, etc.) or products feedbacks ( Feedback 2.0, GetSatisfaction, etc.)
  • Discussions tools like forums ( PHPbb, vBulletin, Phorum, etc.), video forums ( Seesmic), instant messaging ( Yahoo! Messenger, Windows Live Messenger, Meebo, etc.) and VoIP ( Skype, Google Talk, etc.)
  • Social networks ( Facebook, MySpace, Bebo, Hi5, Orkut, etc.), niche social networks ( LinkedIn, Boompa, etc.) and tools for creating social networks ( Ning)
  • Micropublication tools ( Twitter, Pownce, Jaiku, Plurk, Adocu, etc.) and alike ( twitxr, tweetpeek)
    Social aggregation tools like lifestream ( FriendFeed, Socializr, Socialthing!, lifestrea.ms, Profilactic, etc.)
  • Platforms for livecast hosting ( Justin.tv, BlogTV, Yahoo! Live, UStream, etc.) and there mobile equivalent ( Qik, Flixwagon, Kyte, LiveCastr, etc.)
  • Virtual worlds ( Second Life, Entropia Universe, There, etc.), 3D chats ( Habbo, IMVU, etc.) and teens dedicated virtual universes ( Stardoll, Club Penguin, etc.)
  • Social gaming platforms ( ImInLikeWithYou, Doof, etc.), casual gaming portals ( Pogo, Cafe, Kongregate, etc.) and social networks enabeled games ( Three Rings, SGN)
  • MMO ( Neopets, Gaia Online, Kart Rider, Drift City, Maple Story) and MMORPG ( World of Warcraft, Age of Conan, etc.)

It’s a huge social media world. If you haven’t already, start exploring!


NOTE: The last days of my summer vacation are near an end. My friends will be able to view photos and accounts on my Facebook profile once I get home!

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.

2 replies on “Wish you had a map to the social media landscape? Here you go”

Comments are closed.