An unabashed plug for Americhip’s amazing paper engineering

I discovered Americhip 10 years ago. They helped me and other direct marketers to produce mail packages that really get results. The first pieces I used them for were mailings incorporating tiny sound chips. Example: Years ago my team was preparing a mailing series for a snow blower manufacturer. A mailing to potential dealers touted their line.

Avalanche In Sight and Sound

When the mailing was opened, you heard the sound of an avalanche and a call-to-action of stocking a line of snow blowers that were less likely let the dealer down when a big snowfall hits and there is a huge, urgent run on them. The mailing signed a ton of new dealers and helped cement our relationship with the client.

Since then I’ve found these folks are a reliable — and especially innovative — supplier of dimensional pieces. Here’s a video demonstrating their incredible paper engineering.

There is no “full disclosure statement” needed here, by the way. I actually haven’t used their services in a few years. But I continue to watch them, for whatever their next innovation will be.

In today’s fragmented, distracted marketing environment, I know that involving as many senses as possible in a promotion is a key to breaking through the clutter. Americhip has been a terrific resource for delivering this impact.

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.