Yesterday I described how Mint.com effectively used persuasion architecture modes of purchasing to acquire new users. 
Later that day the site acquired its first Webby Award. Here’s a rundown from Mashable of other notable winners, including one that should have gotten Best Use of Snail Mail In Its Web Design: PostSecret.com.
Published by Jeff Larche
With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.
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