The chasm between IT and “the suits” remains wide and deep

My work is the management of a decidedly mixed marriage. The business I oversee, which is part of an advertising agency (filled with your more traditional businesspeople), is chiefly populated by technologists. And we know how well these two groups get along. So it is my delight to report that for the most part, we all get along quite well, thank you. Visit us and you’d see a surprisingly high level of respect and productive collaboration between these two very different types of information workers.

Good thing, too. That’s what sets us apart in the interactive marketplace.

I bring this up because a friend, who is a very gifted programmer, had the following as his IM greeting today. It’s a link to a blog entry showing dramatically how wide and deep the chasm still is between the IT world and the “business world.”

The blog entry itself was interesting, and illustrates this ongoing mistrust. Moreover, the long list of comments it generated, which runs below the entry, starkly documents the passion of opinions on both sides. Man, the anger!

Every day I see the incredible things that can be accomplished when professionals of both disciplines work together. For this reason, I’m particularly saddened that much of the rest of the world has not yet found a way to agree on something that seems obvious:

Both parties — “techies” and “suits” — are invaluable.

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.