Digital Solid: Marketing Technology ROI

This post, describing what the social media ecosystem looks like today, offers some excellent insights. Kudos to Fred Cavassa … brought to my attention by way of Jennifer Van Grove’s “favorited Flickr” images, by way of her FriendFeed. Got that? If you’re unsure, Fred’s map may help:

In Fred’s post, he defines these social media categories as follows:

• Publication tools with blogs ( Typepad, Blogger, etc.), wikis ( Wikipedia, Wikia, Wetpaint, etc.) and citizen journalism portals ( Digg, Newsvine, etc.)
• Sharing tools for videos ( YouTube, etc.), pictures ( FlickR, etc.), links ( del.icio.us, Ma.gnolia, etc.), music ( Last.fm, iLike, etc.), slideshows ( Slideshare), products reviews ( Crowdstorm, Stylehive, etc.) or products feedbacks ( Feedback 2.0, GetSatisfaction, etc.)
• Discussions tools like forums ( PHPbb, vBulletin, Phorum, etc.), video forums ( Seesmic), instant messaging ( Yahoo! Messenger, Windows Live Messenger, Meebo, etc.) and VoIP ( Skype, Google Talk, etc.)
• Social networks ( Facebook, MySpace, Bebo, Hi5, Orkut, etc.), niche social networks ( LinkedIn, Boompa, etc.) and tools for creating social networks ( Ning)
• Micropublication tools ( Twitter, Pownce, Jaiku, Plurk, Adocu, etc.) and alike ( twitxr, tweetpeek)
  Social aggregation tools like lifestream ( FriendFeed, Socializr, Socialthing!, lifestrea.ms, Profilactic, etc.)
• Platforms for livecast hosting ( Justin.tv, BlogTV, Yahoo! Live, UStream, etc.) and there mobile equivalent ( Qik, Flixwagon, Kyte, LiveCastr, etc.)
• Virtual worlds ( Second Life, Entropia Universe, There, etc.), 3D chats ( Habbo, IMVU, etc.) and teens dedicated virtual universes ( Stardoll, Club Penguin, etc.)
• Social gaming platforms ( ImInLikeWithYou, Doof, etc.), casual gaming portals ( Pogo, Cafe, Kongregate, etc.) and social networks enabeled games ( Three Rings, SGN)
• MMO ( Neopets, Gaia Online, Kart Rider, Drift City, Maple Story) and MMORPG ( World of Warcraft, Age of Conan, etc.)

It’s a huge social media world. If you haven’t already, start exploring!

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NOTE: The last days of my summer vacation are near an end. My friends will be able to view photos and accounts on my Facebook profile once I get home!