Make your press releases behave more like blog posts

Reading my headline, you may be thinking, “Why would I even want the press releases on my corporate site to be more blog-like? Aren’t blogs kind of, well, flaky?” The answer has to do with three dimensions of a sound digital communication strategy: Improved engagement Improved compliance Improved search engine presence Improved Engagement Here’s what …

Use your smallness to out-maneuver competitors in search engines

Many say our Founding Fathers won independence simply due to effective military strategy. They exploited their smallness — seemingly appearing out of nowhere and just as easily melting back into their surroundings. In this way the greatly out-gunned militia of George Washington prevailed over King George II and his army. This same approach helped the …

Search conversion lift seen from social media

On Friday I gave a presentation in Chicago, at Loyola University, on social media and compliance. We covered many topics dear to the hearts of those who participate in social media and would prefer not to go to jail due to SEC or HIIPA violations. Left to other presenters was the topic of social media’s …

More answers and links for vet practice managers

Let’s say you’re a practice manager for a veterinary clinic or animal hospital, and you realize you need to change your current marketing budget. Like last year and the year before, your marketing spend heaps way too much money on print and other tactics that are missing many of today’s consumers. So what do want …

7 Types of Backlinks For Better Search Ranking

In the internet before Google, Yahoo was the leading search engine. To be more precise, Yahoo was a web directory. That’s an important distinction, because it meant ranking high in Yahoo (back then) required a single editor’s effort. Yahoo editors approved or overrode recommendations for how sites might be categorized in their directory. This was …