Contact
Contact Jeff using the form at the bottom of this page. Jump there now.
About Jeff:
Jeff Larche holds the title of VP Interactive Services at ec-connection, the marketing technology arm of Nelson Schmidt, Inc., a full-service marketing communications agency headquartered in Milwaukee, Wisconsin, providing strategic planning, online research and marketing technology solutions such as web site design for a variety of national and international clients.
With a deep background in direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work as interactive team leader. What these other disciplines have in common is database-driven marketing and an attention to clearly measuring a return on investment (ROI).
It is his hope that this blog helps strengthen a current trend among marketers that started in direct marketing and CRM and is quickly spreading. He compares this trend in interactive marketing to a tide in a rising river, one that is sweeping the industry toward more accountability and pushing aside outmoded models of measurement. Jeff can be contacted by fillling out the form below:
