Contact Jeff using the form at the bottom of this page!

About Jeff Larche

With a deep background in direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work as interactive team leader and strategist. What do these disciplines have in common with interactive marketing? The ability to clearly measure and maximize a return on investment (ROI).

It is his hope that this blog — and his consulting and project management services – help strengthen a current trend among marketers that started in direct marketing and CRM and is quickly spreading. It is a trend toward truly measurable marketing communications.