A steak-scented billboard: Who ever sausage a thing?

This What’s In Store post reported on a billboard that not only visually evokes a juicy steak — it smells like one. Here’s an excerpt: Commuters [on a North Carolina highway] may find a new aroma commingling with exhaust fumes: The smell of grilled steak, coming from a billboard designed to entice shoppers by appealing …

Bokodes talk to you through your smart-phone camera

According to an estimate on this video, the world is teeming with a billion people who are armed with a “reasonably high quality” digital camera. Most of these cameras are in cell phones. The Camera Culture, of the prestigious MIT Media Lab, wishes to exploit this opportunity with a new type of barcode, called the …

Digital out-of-home has unique power to interest consumers

Boring old out-of-home is a surprisingly promising medium for engaging consumers. This can be seen in its recent growth. Due in large part to the advent of digital billboards, spending for out-of-home advertising has grown by 8% for the last three years (surpassed in growth only by online advertising). Digital Billboards Are “Interesting” The ability …

Guerilla (and gorilla!) marketing at its finest

How much must a truly stellar promotion of a new business cost? If you’re a small, scrappy start-up willing to take a few risks, the answer is not much. Steve Fretzin and a few enterprising friends realized that their Chicago networking events were suffering from a lack of publicity. There was no calendar of Chicago-area …