Cellulite couch shows the power of wit in branding

Nivea was in South Beach for Miami Fashion Week and wanted to make an impression. They succeeded, with the help of New York agency TBWA\Chiat\Day [sic].

To promote the Good-Bye Cellulite product line, Nivea fashioned these sofas.

Brilliant.

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.