Newer, smaller businesses are adopting Twitter as a channel

The joke is grim but makes its point. Two hunters are relaxing around the campfire before heading to their tents for the night. An angry grizzly bear charges out of the woods at them. One of hunters leaps up and immediately begins running away, still in his bare feet. The other takes a moment to …

Time is the only solution to privacy objections to behavioral targeting

Everyone involved in technology and marketing has had this conversation: They’re in a social setting, and the subject comes up about how technology is crafting messages to match consumer behavior. Someone pipes in, “Oh, like in Minority Report? That’s so wrong!” Although Gmail’s ads are customized based on the content of email messages, I’ve noticed …

Keep it simple to boost display ad effectiveness

Research results by Dynamic Logic, released today, stresses that you can’t be clever or coy and expect to maximize your ad’s effectiveness. Here are two take-aways from the report: “Reveal” ads are almost always ineffective: This is seen across all industries as a key component that differentiates best and worst campaign performers. A few exceptions …

Tonight only, at a theater near you: the podcast innovators of Rifftrax

Anyone who has followed this blog long enough knows that I am fascinated by how entrepreneurs have attempted to make money with podcasts. For a moment, forget about news publishers, or those focused on b-to-b lead generation or working on a non-profit model like NPR. I’m talking about pay for product — and your product …

Even bad reviews can improve your sales

There is mounting evidence that authenticity is more important to consumers than some perceived level of perfection. Here is another case — this one coming from a report by CNN Money, about AlpacaDirect: AlpacaDirect.com always offered a page full of cherry-picked customer comments raving about the site’s alpaca sweaters, socks and yarn. But recently Hobart, …