Get the basics of Digital Marketing ROI at C2’s Five Dollar Friday!

I’ll be speaking Friday at C2, as part of their Five Dollar Friday afternoon sessions. Here’s what C2 says about the event:

September 18, 2 – 5 pm: SEM, SEO, PPC, HTML, CSS and other important web acronyms demystified!

We work in a quickly evolving industry. New versions of software, browsers and social media launch so often, keeping up can be a challenge. Today clients expect that creative professionals, regardless of title, know it ALL! C2 understands your pain.

To the rescue, C2 presents two sets of expertise: Andrew Wintheiser and the team from Lightburn Designs, and Jeff Larche, owner of Digital Solid. Andrew will clarify and simplify some of the more complex elements of search engine optimization (SEO), pay per click (PPC) and search engine marketing (SEM). Andrew will fill the first part of the afternoon with best practices, resources and case studies to help demystify these crucial web acronyms.

Jeff Larche will follow, to demystify one last but arguably most important acronym: return on investment (ROI).

He’ll walk you through some simple steps and web analytics to help you report, in real dollars, the effectiveness of your online work. Jeff explains, “It’s ironic that something so measurable – online marketing – should also be so difficult to quantify. But there have been recent gains in web analytics. They’ve produced techniques you can take your clients through.” He’ll also show how you can use current measurements as a benchmark, to gauge progress in growing ROI over time.

There are still a few seats available. Sign up now!

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.