Once the event is over and the hall is cleaned up, the marketing and PR value of that event doesn’t have to fade. Chris Brogan wrote about how social media and internet marketing can act as hamburger helper for the event. It’s an apt metaphor for these two reasons:
- It’s inexpensive to use online marketing
- It stretches everything!
Chris’s post describes how online social network tools can improve event outcomes by helping with all five of its phases:
- Awareness
- Attention
- Engagement
- Execution
- Extension
Are social media efforts the meat? No way. But they can be used throughout to maximize effectiveness.
Comments
One response to “Planning an event? Use online marketing as your hamburger helper”
[…] Planning an event Use online marketing as your hamburger helper Posted by root 3 days ago (http://www.digitalsolid.com) May 22 2009 tags chris brogan event marketing hamburger helper social media posted in social networks web marketing leave a comment name required powered by wordpress theme by jai nischal verma Discuss | Bury | News | Planning an event Use online marketing as your hamburger helper […]