Disney’s brand police are notoriously tough and vigilant. When they find a business using their name or images improperly, they take swift action. So I’m wondering how long it will take Disney to discover that some new arrivals to Twitter are pointing people to their web site under fault pretenses. In other cases, the same business (it appears) is inducing people to click on Disney-related Tweets, only to arrive at what appears to be a Google Adwords micro-site, or a site for an Orlando vacation package retailer.
It all started four days ago when, in quick succession, I discovered several new followers to my Twitter feed. I’m still not sure why I was chosen, since the newer of these entries are following only a handful of others. Unlike most new followers to my Twitter posts, these folks seemed to have no connection to my professional or personal interests. (Full disclosure: I’ve only visited a Disney property once, and that was this summer. The high point was learning to dance The Macarena. Fuller disclosure: I still do The Macarena quite badly.)
Suspicious New Twitter Followers
One of my new followers that day, Disney14, has — as the web site linked to its profile — this official Disney site: http://disney.videos.go.com. The URL contains a source code (CMJT), and a source ID number, both suggesting that the business behind Disney14 is part of an affiliate program Disney uses to get traffic to its video store.Â But traffic from this source arrives without knowledge that they’re clicking on a link to a Disney video merchant.
It appears from the text of these Tweets that the business behind them wants to show up on search results for the keywords used. Here are the most recent examples from yesterday (below this graphic is a text version, with the hypertext links preserved):
Here are the live links. Don’t worry, clicking on them won’t add to any SEO mojo. All of the links below, as in Twitter, have rel=”no follow” attributes that tell search engine spiders to ignore the links:
- Yogi Bear Heading To Cinemas – Newsroom America. http://tinyurl.com/5xbqlq 15 minutes ago from web
- Steve Hargrave, Showbiz correspondent – Sky News http://tinyurl.com/5xbqlq 16 minutes ago from web
- Our Favorite Places – Daytona Beach News-Journal. … http://tinyurl.com/5xbqlq about 2 hours ago from web
- Jessica Biel on how to win over the inlaws – Glasgow Sunday Mail. http://tinyurl.com/5xbqlq about 2 hours ago from web
Within minutes of acquiring Disney14 as a follower, I also foundÂ destdisneyÂ on my list. This profile is associated with no web site, but every post lists the same Google Adwords micro-site trap, which itself uses the Disney brand in its domain name. Here are posts from yesterday:
A third Twitter profile,Â sjohn1019, points every post (latest: “Safelite AutoGlass Contribution Grants Local Child’s Wish – MarketWatch“)Â to an Orlando vacation site. The site linked off of this Twitter profile isÂ http://www.automaticwealthmaker.com, a “make money with Google Adwords” lead generation site. Which, incidentally, seems to have been cyber-vadalized by a hacker who changed “wealth-maker” to “wealth-taker.” Ah, the messy world of sleezy internet hucksters!
What do you make of all this? And how long will it take Disney to issue a cease and desist order against whomever is behind this Twitter spamming? Watch with me, won’t you?