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Two good resources to prepare yourself for the next 10 years

July 18, 2006

Thanks to Seth Godin for reminding me today that many readers may have missed the The Long Tail by Chris Andersonhoopla on Chris Anderson’s long-awaited book, aptly titled The Long Tail. This is an important book for those interested in the future of marketing and business design. It reports on a paradigm shift that we all need to get our heads around, in a similar way that The 1-to-1 Future was good intellectual grounding for what was to come, when it arrived on the scene in the mid-1990s.

You can find other support for your studies on the Long Tail Squidoo lens. And for this resource as well I have Seth Godin to thank. He is the original “squid” of this fascinating and fast-growing user-generated reference site.


Posted in Database Marketing, Long Tail | 2 Comments »

2 Comments to “Two good resources to prepare yourself for the next 10 years”

  1. Digital Solid: Marketing Technology ROI » Blog Archive » Are widgets today’s ad specialties? Says:

    [...] Display and play user-generated content appealing to long tail interests [...]

  2. Using Google Analytics’ New Report Dashboard - Digital Solid: Marketing Technology ROI Says:

    [...] If you’ve been a reader from the start, you’ve already read here and elsewhere about The Long Tail. Here it is in [...]

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