Beware of confusing a social network’s weak mojo with Gladwell’s powerful Mavens

Is someone who blabs about a brand on Facebook or another social network site any more valuable to a retailer than the passive “fan” of that product? And if yes, what is that new value? This was discussed at an Email Insider Summit earlier this week. It’s an important question. But as panelists used the …

Cognitive bias and effective interface design

Joshua Porter recently shared an excellent presentation on leveraging cognitive biases in the design of social networking sites. I’ve followed Joshua’s blog for years, and his thoughts on this subject reinforce my loyalty. You should know that I’ll vehemently defend the time I spend reading his stuff, even if you try to persuade me that …

Why you’ll never find truly brilliant open source web design

Malcolm Gladwell recently wrote about the nature of invention, and a society’s response to it. We revere scientists as heroes, for inventing solutions to our toughest problems. Yet Gladwell points out that these geniuses seem to be more vessels than virtuosos. The inspiration for a particular technology seems to arise “in the air,” to be …

ProjectStars CEO describes how this new site blends job board with social networking

I’m returning from a holiday hiatus with recharged batteries and major content changes to Digital Solid. Come back often or subscribe to find exclusive interviews with online news-makers, plus more news and tips you’ve told me you appreciate as marketers in an increasingly technological world. To kick things off in 2008, I’m thrilled to bring …