More answers and links for vet practice managers

Let’s say you’re a practice manager for a veterinary clinic or animal hospital, and you realize you need to change your current marketing budget. Like last year and the year before, your marketing spend heaps way too much money on print and other tactics that are missing many of today’s consumers. So what do want …

99% of Amherst College’s first-year students pass on a land line

Recently Peter Schilling, Amherst College’s director of IT, posted interesting findings about his students technology preferences. Amherst is hardly a typical U.S. institution of higher learning. Located in western Massachusetts, Amherst is regarded one of the nation’s very best liberal arts colleges. However, Schilling’s findings do show the direction in which our college students are …

Using GPS data to predict where your customers are clustering

Nearly two years ago I wrote a long missive about how the mobile marketing of tomorrow is beyond anything that you can imagine. It predicted a time when retailers such as Starbuck’s could have vending trucks in larger cities, which they could deploy instead of leasing expensive every-other-corner real estate. Vending locations wouldn’t be fixed. …

Three sobering facts about today’s use of social networks and mobile media

It’s easy to get excited about the potential of social networks and mobile devices. We’re forever reminded that from a marketing perspective, there’s gold in them thar hills. Yesterday I was able to glean more of the unvarnished truth about both. I attended a couple of excellent panel discussions organized as part of the annual …