Finding B2B leads from your web logs

Occasionally I share links to blog posts of others in my industry. Some things are too good to keep to myself. Here’s a perfect example, from Luna Metrics: We have a customer who considers the SEO we do for her to be one of her “sales channels” and we get ranked along with her other …

Need to reach B2B buyers? Ignore social media at your peril

Business-to-business (B2B) marketing executives may comfort themselves that they don’t have to think about social media because, “That’s for consumer products.” That excuse has just been exploded by Forrester Research. Although no one should storm into an uncharted jungle unprepared, Forrester advises that B2B marketers had better start donning their pith helmets and sharpening their …

Context matters with online B-to-B ads

Testing in the online world has never become easier or more affordable. It’s therefore no surprise that many assumptions about online ads are being reconsidered. Today, Enquirio and Google announced the validation of one such tenet. It had been assumed, through common sense and improved response rates, that an ad displayed in the context of …

Gamers in the ivory towers

A recent survey of 7,100 executives revealed a secret C-level indulgence: video games. PopCap Games conducted the survey, and here is a summary of their findings: This representative sample suggests that as many as 80 million white collar workers play casual games. Of those white collar workers surveyed, nearly a quarter (24%) said they play …