Which is better? Google Analytics’ $ Index or CII?

Today I posted my first entry as guest blogger on Jason Falls’ Social Media Explorer. Not surprisingly for those who know me, I kicked things off with a description of Content Index Index — a general description and a case for its use. Posting something in such esteemed company is truly humbling and frankly more …

Overcoming the treachery of analytics

What do these three quotes have in common? “Worship no false idols” — The First Commandment in the Old Testament “If you meet the Buddha on the road, kill him” — Zen adage “Become a ruthless killing machine when it comes to metrics/data” — Avinash Kaushik in a recent blog post. If you guessed that …

Counting unique site visitors shouldn’t be so hard

If you and I pulled up a site’s analytics, and I asked you to show me the key performance indicators (KPIs), the chances are good you’d start with Unique Visitors. Google provides that figure near the top of its Google Analytics (GA) dashboard. Behind that number is a story that can make the best of …