Does size matter when converting site visitors?

A while back I shared the fascinating “Which Test Won?” case of a former client, Sony Creative Software. Today I played the guessing game with a different type of A/B test. It used Google’s Website Optimizer, an amazing tool for multivariate testing.

The goal of one of the tests, shown below, was to see if the size of a call-to-action influences results.

It does, by an impressive 8 percentage points, but I won’t tell you which was the winner. What I will say is that, this time, my educated guess was dead wrong!

How about you?

Published by Jeff Larche

With a background that includes direct marketing and customer relationship management (CRM), Jeff Larche brings an unusual approach to his work. What these other two disciplines have in common is database marketing, and they continue to strongly influence his work as marketing technology leader.