More proof to test your headlines religiously

Those who have been in direct response already know this, but for the uninitiated, heed this advice: You should spend as much time on your headlines as you do on other creative elements … maybe more! Below is a terrific example. It’s an A/B test where the only difference in these two pay-per-click (PPC) ads …

Content Interest Index is the “missing link” in web analytics

Those who have been following me on Jason Fall’s blog Social Media Explorer know that I’ve begun my guest appearances there with a discussion of Content Interest Index (CII). You may also recall from my recent post, Overcoming the treachery of analytics, that I urge web marketers to be ruthless in the elimination of unnecessary …

Which is better? Google Analytics’ $ Index or CII?

Today I posted my first entry as guest blogger on Jason Falls’ Social Media Explorer. Not surprisingly for those who know me, I kicked things off with a description of Content Index Index — a general description and a case for its use. Posting something in such esteemed company is truly humbling and frankly more …

Overcoming the treachery of analytics

What do these three quotes have in common? “Worship no false idols” — The First Commandment in the Old Testament “If you meet the Buddha on the road, kill him” — Zen adage “Become a ruthless killing machine when it comes to metrics/data” — Avinash Kaushik in a recent blog post. If you guessed that …

Does size matter when converting site visitors?

A while back I shared the fascinating “Which Test Won?” case of a former client, Sony Creative Software. Today I played the guessing game with a different type of A/B test. It used Google’s Website Optimizer, an amazing tool for multivariate testing. The goal of one of the tests, shown below, was to see if the …