Measure clicks and ROI from Twitter posts

A week ago I was a co-speaker at a C2 Five Dollar Friday event. One of the last items I touched upon was how to measure traffic that comes from Twitter and other social media posts. I promised the group that I’d document the process. Note: Get news on my expanded web design ROI workshops, …

Get the basics of Digital Marketing ROI at C2’s Five Dollar Friday!

I’ll be speaking Friday at C2, as part of their Five Dollar Friday afternoon sessions. Here’s what C2 says about the event: September 18, 2 – 5 pm: SEM, SEO, PPC, HTML, CSS and other important web acronyms demystified! We work in a quickly evolving industry. New versions of software, browsers and social media launch …

Twitter entrepreneur to speak at likemind next Friday

Starting next week, likemind will features speakers in an intimate, conversational format. Those who have attended one of these internationally acclaimed “un-networking” meetings can attest to their unique appeal. Like BarCamp conferences, they’re stripped-down ways for professionals of all stripes to meet and converse. Changes to Milwaukee’s likemind format were inspired by this realization: Most …

What Would A Garage Band Do?

This post, on the social media portal SoHoBiztube, is a riff on Jeff Jarvis’s book. Businesses can learn a thing or two from the scrappy ethos of today’s starving (and techno-savvy, and, yes, LOUD) artists: Garage bands … are taking the technologies that are familiar to their target market and using them in ways that …