Online communities also follow Newton’s Third Law

Newton’s Third Law of Motion contends that for every action there is an equal and opposite reaction. I’ve been observing for some time this paradox: The more networked we become, the more we rebel against impersonality. We yearn for ways to connect in the physical space. The latest example is from the shrewd publicity efforts …

Want to know how you’ll be working in two years? Watch this video

I’m finding how we’ll be working in a progressively networked future a fascinating topic. Online collaboration has always been difficult. Computing — a decidedly solitary activity — isn’t easily turned into a communal experience. But after watching this video I see a glimmer of a long-distance working community that’s truly more productive than one sitting …

Is datamining Twitter conversations worth it?

What started with a piece by David Berkowitz on MediaPost (registration required), on Ten Ways To Decide If Your Business Should Tweet, has turned into an interesting conversation about using Twitter to support a brand, and especially about measuring those efforts. This conversation has been primarily through this lengthy post from earlier today by Marshall Sponder. …

OMMA presents the vanguard of online metrics and measurement

I’ve recently disparaged the Kabuki dance of trade conferences. But even I admit they have their place. In fact, today I find myself especially sorry I won’t be able to make next week’s OMMA Metrics and Measurement Conference in New York’s Yale Club. In one day those attending it will hear from some of the …

Why likemind? The people you’ve yet to meet hold the keys to your future

Last week I heard it again. A new business contact, at the end of a problem-solving session, said, “I never would have guessed I’d get the answers I needed from someone of your background, but now it seems obvious where you fit.” Ironically, I say things to that effect to others just as often as …