Nearly 3 out of every 5 web users prefer sites with peer-written reviews

This morning I spoke to the annual conference of the Wisconsin Innkeepers Association in Madison, about social networks and the hospitality business. There was a lot to cover, but rating sites figured prominently. A key question: How much do they matter in purchase behavior? My sources say quite a bit. According to research done by …

What it takes to go viral

The very thought of an online effort going viral seems like the ultimate triumph: The ROI on a successful viral campaign is huge. Take a fast, meteoric ride on the exponential pass-along curve and you’re looking at the marketing equivalent of striking it rich on a single lottery ticket. So why doesn’t it happen more …

Cure for online ad doldrums: Unleash the artists and drive transactions

This post by David Koretz, in last Thursday’s Online Publishing Insider (registration required), put it well: According to IDC, the average user spends 32.7 hours each week on the Internet, and only 16.4 hours watching TV. So while Internet usage is double that of television, [online ad spending] lags dramatically. In 2008, Internet advertising revenue …

You betcha! Wisconsin ranks high in Agreeableness, Extraversion

Many of my clients are from outside the Midwest. I’ve always thought they chose us over other marketing technology firms because the home of Laverne and Shirley is thought of as hard-working. Turns out, they just like that Wisconsinites are push-overs. According to research reported in the Wall Street Journal, Wisconsin rates high for both …

Get to know Milwaukee interactive marketers at MOCTOctoberfest

If you’re in Milwaukee and part of this crazing industry, come mingle with others similarly afflicted. This Thursday night is MOCToberfest! It’s going to be a fun evening of socializing and shop-talk, at Moct Bar, on 240 E. Pittsburgh Avenue here in Milwaukee. Registration is cheap and the venue is cool. Here’s one review of Moct …