Research proves it: People like it when your web site is nice to them

As mentioned earlier in this blog, Daniel Pink has done informal research into how your web site’s prompts and error messages could stand a little humanity. Now there is formal research to back this up. New Scientist magazine (paid registration required) covers research that proves “computer glitches would be a lot less annoying if the …

Andy Sernovitz provides disarmingly love-filled advice to a b-to-b crowd

I’ve wanted to see Andy Sernovitz speak for several years. This Milwaukee-boy-made-good is the author of Word of Mouth Marketing: How Smart Companies Get People Talking. He’s a terrific dose of inspiration for any marketer facing the terrifying prospect of helping a brand “go viral.” Today he provided that inspiration — along with some excellent …