Vibrant reading list sites suggest there is hope for book publishing

In his long career, Si Newhouse has shown shrewd business acumen. In the 1990’s, when many said it couldn’t be done, he pulled off an impressive turn-around of New Yorker magazine. This was accomplished in part by hiring Tina Brown, whom Michael Kinsley has called “The very best magazine editor alive.” At the time she …

Interactive design requires living life with your “eyes wide open”

Our very own interactive creative director Clay Konnor was interviewed yesterday on WUWM FM, Milwaukee Public Radio. You can listen to the podcast, but why not see him live? He’s a co-presenter tonight at the Eisner Museum of Advertising and Design. It’s a panel discussion that’s part of an excellent series by 800CEOread.com. Clay offers …

How to handle blogged ambivalence (or worse!) of your product

I agree with Sam Decker that a lukewarm or negative review posted online is not a terrible thing. Since there will be many glowing reviews of your product (one hopes), the contrasting viewpoints will lend authenticity to the whole. But how does one respond to a negative review — especially one from a respected and …

Costume company uses political widget to predict election results

If you’re an online costume company whose biggest sales day is in late October (Halloween of course), how do you use social networks and current events to generate buzz? The leader in this category, BuyCostumes.com, created a widget that claims to be an accurate predictor of Presidential election results. Check out this clever way to …

This Thursday’s Interactive Marketing Assoc. speaker weighs in on Influentials, NPS and social media

The Milwaukee Interactive Marketing Association has come back to life, and its first event of what promises to be a fascinating season will be Thursday night, at the William F. Eisner Museum of Advertising. Bryan Rasch of Hanson Dodge will discuss how to meet the online needs of what his firm calls Brand Champions. It’s …