CareerBuilder’s plans for grabbing and keeping Sunday’s Superbowl viewers

Like millions of other Americans, I try to catch the Superbowl every year. But I’m a marketer, so my priorities are warped. With DVR remote in hand, I often time-delay the event by 45 minutes at the outset. This is so I can fast-forward through the often painfully one-sided game (and yes, Ron, your Pats …

PRISM, a bricks and mortar store analytics effort, takes its cue from e-stores

It seems improbable that there was ever a time when skilled marketers didn’t use at least some traffic data to make improvements to their sites. The availability of this data, no matter how flawed, has been a chief impetus for the growth of web marketing as a discipline. The comparison was always with the dearth …

Yes, you’ll like the music: The Smart Party system can read you like a playlist

It’s tough to be a host. Will your guests like the snacks? Is there enough room to mingle, and proper ambiance to encourage conversation? And what about the music? This is no idle concern. In the days of special events that support your brand, your role as marketing technologist suddenly makes you responsible for enhancing …

Your web site’s messages should show a little humanity

It’s simple. The reason for Apple’s spectacular success is that, although the human mind is capable of impressive calculation, what makes it uniquely human is its ability to dream. When they aren’t trying to parrot what Windows-based machines do, most Apple products promise a more fertile ground for right-brained thinking. Mostly these products succeed. And …

“They all laughed when I said I’d use this headline …”

“– but then it began to work!” For those of you who have made a study of ad writing, you’ll recognize the name John Caples. His work continues to be extensively studied and copied. Not too shabby for someone whose seminal book, Tested Advertising Methods, was written almost 80 years ago! How often is his …