Survey of marketing tech types finds ROI strongest for search and internal email tactics

A recent survey has shed light on what one breed of marketing professionals are perceiving as good bets in terms of measurable return on investment (ROI). The tactic leading the pack is email, sent to an internal — or “house” — list. This is hardly surprising, since it is a relatively low-cost way to announce …

Google Reader replaces that stack of half-read books

Thank you, Google. I think. Today for the first time, I clicked a mysterious link in my Google Reader (which reads RSS feeds — click on the “Subscribe”button above if you don’t know what those three letters stand for). The link is labeled “Trends.” Below is what I found when I clicked it. Oh, I …

Four secrets to online video demos that break sales records

A friend of mine got his start in marketing as a carnival pitchman. He would travel the country, selling electric blenders from a dusty demo booth. He was good. Really good. He once told me that a key to success on a highly competitive midway was being sure to gather a large crowd. In carny …

Research confirms it: Folks are less likely to consider a brand they don’t find in search results pages

The revelation that you risk losing business if prospects don’t find you in search results is just one of the conclusions from a newly-released research study from Enquiro (registration required). This report is packed with valuable insights. Here’s another: When a major brand (Honda) appeared as one of the top paid listings, as well as …

Viral campaigns more frequently relying on pre-existing buzz

Legend has it that in 1936, Lana Turner was playing hooky from Hollywood High School when she was discovered by a film studio executive. She was sipping soda in a local drugstore. Almost immediately, Turner became a star. Social media sites such as YouTube are becoming today’s soda fountain. For example, take the lastest “discovery” …