With Bizographics, ZoomInfo unveils a novel step toward more targeted b-to-b marketing

It’s a silly name but a sound concept: Segment the registered users of your site by industry, company, title, education, seniority and role within the company. For good measure, throw in some traditional demographic items like location and gender. ZoomInfo calls this bizographics, or business demographics. The new ad offering was just announced to the …

Who is Nick Haley and how did he earn his Gen C credentials?

Apple fan Nick Haley, an 18-year-old “fresher” at University of Leeds, got his first Macintosh computer when he was three. Earlier this year his enthusiasm bubbled over. The new iPod Touch inspired him to create a 30-second TV spot, complete with an infectious musical bed. But this act of creation didn’t earn Mr. Haley his …

Email deliverability issues sound familiar to direct mail pros

Recent discussions about email deliverability sound oddly familiar. Before email become a major marketing channel, Standard Presort Mail (known then as Third Class or Bulk) was the exclusive direct response medium. Mailboxes overflowed with catalogs and sales pitches. Back then this would be the case year-round, not just right now — in the protracted post-Halloween …