The power of nuance and why words really do matter on the web

When redesigning a site for a client, our team works hard to get sign-off on improving content quality — especially the language used. Getting this level of influence is often a challenge. Large sites usually have many content “owners.” In our experience, few of these domain experts are also experts in optimizing online content, either …

Cheers to the barnacle app: a useful new entry in the Web 2.0 lexicon

Last week I reported on a fun little social lubricant called Foamee. It is a third party trifle completely reliant (at least as of this writing) on Twitter. The objective: If you’re a member of Twitter, you pledge to buy someone a beer. Foamee keeps tabs on these declarations. As I pointed out in my …

Add the latest JCMC to your towering reading pile

We’ve all got far more to read than time to read it, right? So you’re going to hate me for telling you this, but if you care about communication and technology, you should be tracking the Journal of Computer-Mediated Communication. Especially this latest issue, whose “special theme” is social network sites. Of particular relevance to …

Social networks for business verticals are less-known benefactors of OpenSocial

The OpenSocial alliance among a variety of consumer social network sites (SNSs) — most notably MySpace — is designed to allow marketers to leverage as never before the word-of-mouth strength of a social graph. This story about the less-known business vertical SNSs (such as those catering to physicians and telecom professionals), reminds me of this …

Third party site works with Twitter to promote virtual IOU’s and real beer

Twitter interests me more for what it foreshadows than for what it does. This micro-blogging system is currently little more than an electronic water cooler, where information workers and students can socialize and blow off steam. But it also has aspects of a social network — a very open social network. And that means it …