Gamers in the ivory towers

A recent survey of 7,100 executives revealed a secret C-level indulgence: video games. PopCap Games conducted the survey, and here is a summary of their findings: This representative sample suggests that as many as 80 million white collar workers play casual games. Of those white collar workers surveyed, nearly a quarter (24%) said they play …

When an online social media effort goes terribly wrong

Marketers love the idea of using online social media. Why shouldn’t they? Promotion on online communities provides something no advertisement could ever deliver: Authenticity. After all, another term for online social media is electronic word of mouth. So what happens when a marketer is behind the community postings on a subject, and gets savagely “outed” …

Sponsored SMS bulletins show promise

New media consultant and columnist Steve Smith speculated recently in MediaPost that we will soon be receiving many more sponsored messages with our cell phone’s text bulletins. These text bulletins, also known as SMS messages, are the 140-character packets that helped Justine Ezarik rack up a 300-page AT&T cell phone bill. (She reports that Twitter …

Shepherd your online prospects to conversion with a strong email reminder

MarketingSherpa does a lot of things right, so I should not have been surprised to get this conversion email from them last week. It should serve as a reminder that when someone begins a conversion process and bails out, all is not lost. Note the tone and content of this case study quality email message: Dear …