Twitter sends flotsam and jetsam our way. Marketers: Take notice!

It’s been called a micro-blogging platform, an electronic water cooler and a wonderful way to keep tabs on friends and family. It’s Twitter, and all I wanted to know is: Is this something marketers should be tracking? Here’s my answer. Yes. You should track Twitter. But do it on your own terms. Or simply keep …

Two givens for all healthcare site upgrades: labor-savings and ease of use

Content requirements for the web site of a healthcare system are formidable. Audiences include current and potential patients, as well as current and potential employees, physicians-with-privileges and donors. It’s no wonder that in their Ask the Experts piece, featured in a just-released Strategic Healthcare Communications newsletter, Dan Ansel and Susan Emerson recommend that the first step in …

New multitouch screens tickle the imagination

We were born with sensitive fingertips and spent our first months experiencing our world primarily through touch. Fast-forward to later in our development. We learn about computers — one of the most important modern sources of communication, interaction and business. And what happens to tactile experience? Poof! Gone, or at least gone dormant. Instead, we risk carpal tunnel and terminal …

ShopText promises to make print ads more useful for impulse purchases

The promise is scintillating: You’re paging through a magazine or newspaper, or you encounter an out-of-home ad (even, perhaps, a digital billboard), and you decide you simply must have that product. You type a six-digit short code into your cell phone, send the number a text message with a keyword, and after a verifying second text is …

Will DoubleClick’s new owner trigger more market-driven ad pricing?

There are two drivers behind the meteoric success of sponsored search ads. Yes, the main one is the pre-qualifying nature of an internet search. People signal their interest by the phrases on which they search, which makes this medium great at measurably driving sales. Linking search ads directly back to sales has transformed Google and other paid search providers into the automated equivalent of commission …